About Us

  Piotr Janus, Director of Fruitability,

has worked for many years in fresh produce in technical / business development and senior management roles. He holds an MBA, and qualifications in Plant Variety Protection, Fertiliser Advice, Supplier Assurance, Postharvest Technology, and Pesticide Management in Fresh Produce.

He used to play a key role in projects leveraging leading proprietary blueberry and raspberry varieties in the Iberian Peninsula and Central Europe, while his business management consulting contributed to transforming berry fruit and plant production operations at clients in Poland and Turkey.

He has always been enthusiastic about helping innovative Agrifood companies grow business or improve their results, while lessening their impact on the environment. 

 Jon Mason, Director of Ethical Knowhow, 

has been in the food trade for many years with experience in all aspects of technical and ethical compliance, so can relate to your needs in a business and operational way to bring you the best ethical advice.

Through this expertise and experience, he has helped many growers and food companies from around the globe, including Spain, Italy, Poland, Morrocco, and Israel to find the right solutions. 

Ethical Knowhow was founded to use this expertise to help find the best solutions for your farm or food organisation.

 Mili Estrada, Director of Visualize-Me, 

is a visual communication designer and illustrator committed to human centred design with a purpose. Specialising in identity systems and branding. 

By collaborating with diverse clients and industries, she utilizes design across print, screen, and space to engage, empower and educate. 

Mili is passionate about people relations and helping clients with visualising their company’s brand to effectively communicate the story behind it and engage the target audience.